Online: Bidding Strategies Demystified

Target CPA, Maximise Conversions, Target ROAS, Lowest Cost – Confusing as it may be, understanding bidding strategies are key to ensuring that you are reaching the right audience with the best possible outcome. Choosing the right bidding strategy is not an “autopilot”. Bidding too high could mean going through your budget too quickly and bidding too low could result in missed opportunities to connect with your audience.

Join our expert, Sotirios Seridis, as we demystify the fast-paced world of online advertising. Register here and learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!

📆  Date: December 9, 2020
🕒  Time: 6:30pm to 7:30pm
📍 Where: Zoom
💳  Fee: Free

About the Instructor
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multinational companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways.


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